May 12, 2026

Coppers Brook Group Launches

News
Written By
James Morley

Most transformation doesn’t fail on strategy, it fails in execution.


Today marks the launch of Coppers Brook Group.


Coppers Brook Group, led by James Morley, is a joint venture with distillery group.


Together, we’re building a new kind of change consultancy, combining transformation, capability, execution, and creativity, while extending distillery’s global offering into new services.


We founded Coppers Brook Group to address a challenge we see repeatedly: transformation that creates activity, but fails to deliver sustained results.


Our focus is transformation that lasts: not as a programme, but embedded in how organisations lead, operate, and perform over time.


We partner with leadership teams to:

  • Align priorities and turn strategy into a clear, executable plan
  • Simplify complexity to enable faster, more accountable decisions
  • Integrate AI into core operations to deliver real business value
  • Measure impact and link transformation to tangible outcomes
  • Build the capability required for long-term performance


Our senior practitioners have spent their careers delivering transformation inside complex organisations. We partner directly with leadership teams,
bringing perspective, challenge, and a focus on execution.

If you’re leading growth, restructuring, or AI-driven change - and want it to deliver lasting impact - get in touch